At Puntilla, we give each artist a personalized approach, recognizing and celebrating their uniqueness. That’s why our commitment goes beyond meeting commercial demands and focuses on educating, incorporating the latest technology, and promoting meaningful connections within the industry.
Based on these premises, we’ve created a multifaceted platform for established and emerging artists. We now offer a complete spectrum of integrated services that cover content and musical rights management across four key divisions: Record Label, Distribution, Publishing, and Marketing.
Our permanent work and confidence in our purpose have made essential artists in the Latin music scene like Marc Anthony, Fonseca, Gente de Zona, Leoni Torres, Descemer Bueno, Motiff, Dale Pututi, Los 4, Los Van Van, and Nesty, or labels like Magnus Media, trust in the synergy of our services to achieve extraordinary results.
Founded in 2011 in Havana, Cuba, as a music video production company, after five years of growth and success, we expanded our operations to the United States and became a music company focused on the Latin scene, positioning as the only YouTube Music Multi-Channel Network (MCN) based in Miami.
We aim to drive a future filled with opportunities, inclusiveness, and enthusiasm for Latin music. Focusing on today’s shift in content consumption trends, we provide personalized audio-visual and rights services, helping our clients break boundaries and reach global audiences.
We believe that only by empowering Latin artists to navigate the modern music landscape will we become the leading music rights manager, marketer, and distributor for the top talents in Latin music.
Latin Grammy
Ícono, by Orquesta Aragón: Best Traditional Tropical Album at the 21st edition
YouTube Creator Awards
Gold: Gente de Zona, Marc Anthony, Fonseca
Silver: Leoni Torres, DJ Unic, Tune Lyrico Hindy, Tune Lyrico, Guaco
RIAA Certifications
DJ Unic, Yomil and El Dany for “Pasado (remix)” feat. El Kimiko, Jordy (2023)
Leoni Torres for “Toda una vida” (2022)
Leoni Torres, Pablo Milanés for “Para que un día vuelvas” (2022)
Leoni Torres for “Las cosas que te pido” (2022)
Dale Pututi, Gente de Zona for “A mi manera” feat. Los 4, El Chacal, El Micha, Baby Lores, El Chulo, Eddy K (2022)
Leoni Torres for “Me quedo contigo” (2022)
Claudio Pairot
Founder and CEO of Puntilla, is driven by his passion for music. He pioneered YouTube rights management for leading Latin artists like Marc Anthony, Gente de Zona, and Fonseca – a foundation that led to Puntilla’s multifaceted approach. The company offers distribution, a record label, publishing, and artist development. His diverse background in film and music fuels his vision to innovate and empower artists.
Ricardo Chamberlain
Chief Operating Officer (COO) of Puntilla. An experienced executive in the music industry with almost two decades of work, primarily at Sony Music as VP of Audience Development. Originally from Costa Rica, he has become a prominent figure in the industry, known for his passion for music, marketing expertise, and strategic acumen. His journey through the music world led him to work with Altafonte for two years as SVP of Global Marketing. Guitarist and composer, he has contributed his musical talents to the metal band Sintagma.
Daniel Guzmán
Abogado titulado en Colombia con más de seis años de experiencia asesorando y representando a todo tipo de titulares de derechos de autor en la industria musical, como compositores, productores de grabaciones sonoras, ingenieros de masterización, intérpretes, editoras musicales, sellos discográficos, distribuidoras musicales, entre otros.
Desde febrero de 2025, Daniel ocupa el cargo de Head of Business Affairs en Puntilla, donde está a cargo de redactar y negociar contratos con clientes, socios y proveedores; gestionar todo lo relacionado con los catálogos de los clientes (incluyendo registros, recaudación de regalías y obtención de licencias); y resolver cualquier asunto relacionado con sus derechos, en conjunto con todos los departamentos operativos de Puntilla.
Yoana Grass
Producer, manager, entrepreneur, and lawyer. Recognized as one of the most prominent experts in the Cuban music industry. With over 15 years of experience, her name is linked to some of the most exciting projects and artists of the last decade: Calle 13; Blondie; Rufus Wainwright; Rolling Stones; Artes de Cuba at The Kennedy Center; Joshua Bell’s Seasons of Cuba at Lincoln Center; Cuba at New Orleans Jazz & Heritage Festival; Fábrica de Arte Cubano; Sounds of Cuba at SXSW; Daymé Arocena; Harold López-Nussa; Magazine AM:PM; and América por su Música. Currently leads the Publishing Division of Puntilla, a leading company in the independent Latin market.
Zuleyka Paz
Head of Support at Puntilla. Graduated in Audiovisual Communication and Interactive Media with a specialization in Social Media and Storytelling. Loves trends and digital behavior, allowing her to leverage the best tools in her work. Currently uses her knowledge to manage and optimize internal and external relations at Puntilla.
Oscar Peña
Marketing Specialist with extensive experience in digital marketing, advertising, and project management. YouTube Specialist with a successful track record in growing subscriber bases and increasing viewership. Possesses strong communication skills and excels in cross-functional team collaboration. Detail-oriented and committed to delivering high-quality work. Dedicated to staying current with industry trends and continuously improving skills.
Ignacio Ramírez
With over 20 years of experience in the music industry. He has built a solid career in both executive and artistic roles, demonstrating a deep love for music and an unwavering commitment to the comprehensive development of musical projects. His expertise in production and management, acquired at companies such as Believe Music, Insigne Sesiones, Promusic, and BlackVitamina, positions him as an industry leader. In addition to his professional work, he is a passionate musician, mastering and playing bass in his band, Mecánico.
Ignacio Ramírez
Con más de 20 años de experiencia en la industria musical. Ha forjado una sólida trayectoria tanto en el ámbito ejecutivo como artístico, demostrando un profundo amor por la música y un compromiso inquebrantable con el desarrollo integral de proyectos musicales. Su expertise en producción y management, adquirida en compañías como Believe Music, Insigne Sesiones, Promusic y BlackVitamina, lo posiciona como un referente en la industria. Además de su labor profesional, es un apasionado músico, masterizando y tocando el bajo en su banda, Mecánico.
Luciana Elice
Bachiller en Música con mención en composición de canciones por la Universidad Peruana de Ciencias Aplicadas. Aparte de la música, una de sus pasiones son la redes sociales y el Marketing enfocado a lo musical. Le apasiona crear contenido, gestionar y administrar comunidades virtuales.
Anaily González
Licensed in Law, Master in Intellectual Property Management, and specialist in organizing stage and audiovisual art productions. Her passion for music has characterized her work within the entertainment industry, where she has served as Legal Advisor to Paulo FG y su Elite, and currently to Jacob Forever, Nando Pro, and other artists; as well as for international events like the Drum Party “Guillermo Barreto In Memoriam” and the Salsa Festival in Cuba, standing out as Legal Advisor and Musical Supervisor in the Audiovisual Works Sonando en Cuba and Pa’ que suenes. Since 2022, she has been part of the Puntilla team, where she works as Lead Publishing Admin, this time venturing into the music publishing sector.
Patricia Mayta
Bachelor in Accounting and Financial Sciences with six years of experience assisting in accounting tasks and procedures. Knowledgeable in bank reconciliations, accounts receivable, accounts payable, recognition of income and expenses, and preparation of financial statements. With skills to work as part of a team, responsible, punctual, honest, respectful, proactive, organized, committed, and with a great willingness to continuously learn.
Gabriela Sanchez
Communicator and journalist with an emphasis on the music business and digital strategies. Passionate about music, trends, and new talents. She has worked in different areas within the industry, including event production, management, booking, marketing, and press, among other areas.
Ernesto Escalona
Designer specialized in industrial design, trained at the Higher Institute of Design in Cuba. His approach blends creativity, strategic thinking, and applied semiotics in the development of products and brands. He has contributed to urban and industrial design projects such as the redesign of Havana’s Chinatown Alley and furniture design for Grupo Ensamble, as well as cultural initiatives with ATRIO. He also has experience in visual identity, graphic design, and social media content. Proficient in tools like SketchUp, 3D Max, Lumion, Illustrator, InDesign, Photoshop, and Premiere, he stands out for his continuous learning mindset and commitment to creating relevant, functional design solutions.
Alejandro Jeri
Degree in Marketing and a certification in Music Business from the SAE Institute in Bogotá/Mexico. With experience in the music industry working with independent artists from various countries, including Peru, Colombia, Chile, and Spain, among others. His responsibilities included planning and overseeing content strategies for each project.
Carlos Gómez
Graduate in Computer Engineering from the Universidad Tecnológica de La habana “José Antonio Echeverría”, with 20 years of experience in the network and computer systems sector. Experience as a DevOps using cloud services like AWS and Azure with Terraform. IT consultant and specialist in digital transformation, helping companies reach their full potential through the integration of new technologies and the definition and automation of workflows. Advocate for the use of the EOS (Entrepreneurial Operating System) method at the business level for defining a clear vision, well-defined goals, and a shared understanding of objectives.
