Puntilla started in 2011 in Havana, Cuba, as a video production company for music artists. The company expanded operations to the US after five successful years. 

Puntilla is now the only YouTube Music MCN based in Miami and covers artists in the Latin Market with their white-glove service. They count top Latin music acts in their client roster, as Marc Anthony, Gente de Zona, Fonseca, Leoni Torres, Los 4, Diana Fuentes, Sandra Cires, and Los Van Van among others. 

Puntilla offers turn-key digital management and digital marketing services to artists, as well as record label services, and music/video distribution. Puntilla’s leadership have succeeded in their thesis that “every artist is a snowflake, they all make art, but each is unique and with different needs.” Their ultimate goal is to strengthen the bond between artists and their audiences, by way of leveraging modern digital technologies and growing their channels.