At Puntilla, we give each artist a personalized approach, recognizing and celebrating their uniqueness. That’s why our commitment goes beyond meeting commercial demands and focuses on educating, incorporating the latest technology, and promoting meaningful connections within the industry.
Based on these premises, we’ve created a multifaceted platform for established and emerging artists. We now offer a complete spectrum of integrated services that cover content and musical rights management across four key divisions: Record Label, Distribution, Publishing, and Marketing.
Our permanent work and confidence in our purpose have made essential artists in the Latin music scene like Marc Anthony, Fonseca, Gente de Zona, Leoni Torres, Descemer Bueno, Motiff, Dale Pututi, Los 4, Los Van Van, and Nesty, or labels like Magnus Media, trust in the synergy of our services to achieve extraordinary results.
Founded in 2011 in Havana, Cuba, as a music video production company, after five years of growth and success, we expanded our operations to the United States and became a music company focused on the Latin scene, positioning as the only YouTube Music Multi-Channel Network (MCN) based in Miami.
We aim to drive a future filled with opportunities, inclusiveness, and enthusiasm for Latin music. Focusing on today’s shift in content consumption trends, we provide personalized audio-visual and rights services, helping our clients break boundaries and reach global audiences.
We believe that only by empowering Latin artists to navigate the modern music landscape will we become the leading music rights manager, marketer, and distributor for the top talents in Latin music.
Latin Grammy
Ícono, by Orquesta Aragón: Best Traditional Tropical Album at the 21st edition
YouTube Creator Awards
Gold: Gente de Zona, Marc Anthony, Fonseca
Silver: Leoni Torres, DJ Unic, Tune Lyrico Hindy, Tune Lyrico, Guaco
RIAA Certifications
DJ Unic, Yomil and El Dany for “Pasado (remix)” feat. El Kimiko, Jordy (2023)
Leoni Torres for “Toda una vida” (2022)
Leoni Torres, Pablo Milanés for “Para que un día vuelvas” (2022)
Leoni Torres for “Las cosas que te pido” (2022)
Dale Pututi, Gente de Zona for “A mi manera” feat. Los 4, El Chacal, El Micha, Baby Lores, El Chulo, Eddy K (2022)
Leoni Torres for “Me quedo contigo” (2022)
Claudio Pairot
Founder and CEO of Puntilla, is driven by his passion for music. He pioneered YouTube rights management for leading Latin artists like Marc Anthony, Gente de Zona, and Fonseca – a foundation that led to Puntilla’s multifaceted approach. The company offers distribution, a record label, publishing, and artist development. His diverse background in film and music fuels his vision to innovate and empower artists.
Ricardo Chamberlain
Chief Operating Officer (COO) of Puntilla. An experienced executive in the music industry with almost two decades of work, primarily at Sony Music as VP of Audience Development. Originally from Costa Rica, he has become a prominent figure in the industry, known for his passion for music, marketing expertise, and strategic acumen. His journey through the music world led him to work with Altafonte for two years as SVP of Global Marketing. Guitarist and composer, he has contributed his musical talents to the metal band Sintagma.
Andrea Ruggiero
Head of Business Affairs at Puntilla, a role she has held for more than a year. Equipped with a Bachelor of Honours Degree in English Law and over eight years of expertise in legal and advisory positions, Andrea brings a well-rounded skill set to her leadership role. In her current role, Andrea oversees Puntilla’s legal, contractual, and regulatory affairs, negotiating agreements, ensuring compliance, and providing legal advice to the leadership.
Yoana Grass
Producer, manager, entrepreneur, and lawyer. Recognized as one of the most prominent experts in the Cuban music industry. With over 15 years of experience, her name is linked to some of the most exciting projects and artists of the last decade: Calle 13; Blondie; Rufus Wainwright; Rolling Stones; Artes de Cuba at The Kennedy Center; Joshua Bell’s Seasons of Cuba at Lincoln Center; Cuba at New Orleans Jazz & Heritage Festival; Fábrica de Arte Cubano; Sounds of Cuba at SXSW; Daymé Arocena; Harold López-Nussa; Magazine AM:PM; and América por su Música. Currently leads the Publishing Division of Puntilla, a leading company in the independent Latin market.
Zuleyka Paz
Head of Support at Puntilla. Graduated in Audiovisual Communication and Interactive Media with a specialization in Social Media and Storytelling. Loves trends and digital behavior, allowing her to leverage the best tools in her work. Currently uses her knowledge to manage and optimize internal and external relations at Puntilla.
Amanda Pérez
Head of Marketing & Partner Services specialized in management and optimization of social media and YouTube channels. Content strategist for advertising campaigns with solid experience in data analysis. Boosts brand performance and visibility through informed and strategic decisions.
Oscar Peña
Marketing Specialist with extensive experience in digital marketing, advertising, and project management. YouTube Specialist with a successful track record in growing subscriber bases and increasing viewership. Possesses strong communication skills and excels in cross-functional team collaboration. Detail-oriented and committed to delivering high-quality work. Dedicated to staying current with industry trends and continuously improving skills.
Luciana Elice
Bachelor of Music with a mention in song composition from the Universidad Peruana de Ciencias Aplicadas. Besides music, one of her passions is social media and marketing focused on music. She is passionate about creating content, managing, and administering virtual communities.
Anaily González
Licensed in Law, Master in Intellectual Property Management, and specialist in organizing stage and audiovisual art productions. Her passion for music has characterized her work within the entertainment industry, where she has served as Legal Advisor to Paulo FG y su Elite, and currently to Jacob Forever, Nando Pro, and other artists; as well as for international events like the Drum Party “Guillermo Barreto In Memoriam” and the Salsa Festival in Cuba, standing out as Legal Advisor and Musical Supervisor in the Audiovisual Works Sonando en Cuba and Pa’ que suenes. Since 2022, she has been part of the Puntilla team, where she works as Lead Publishing Admin, this time venturing into the music publishing sector.
Patricia Mayta
Bachelor in Accounting and Financial Sciences with six years of experience assisting in accounting tasks and procedures. Knowledgeable in bank reconciliations, accounts receivable, accounts payable, recognition of income and expenses, and preparation of financial statements. With skills to work as part of a team, responsible, punctual, honest, respectful, proactive, organized, committed, and with a great willingness to continuously learn.
Gabriela Sanchez
Communicator and journalist with an emphasis on the music business and digital strategies. Passionate about music, trends, and new talents. She has worked in different areas within the industry, including event production, management, booking, marketing, and press, among other areas.
Joshua Martinez
Graphic designer born in El Salvador who has found passion in audiovisual production. As a digital nomad for the past four years, he has captured the essence of diverse places through the lens and the painting. As Content Creator at Puntilla, he fuses his creativity with the latest trends to bring to life the visions of Latin artists and digital marketing campaigns.
Alejandro Jeri
Degree in Marketing and a certification in Music Business from the SAE Institute in Bogotá/Mexico. With experience in the music industry working with independent artists from various countries, including Peru, Colombia, Chile, and Spain, among others. His responsibilities included planning and overseeing content strategies for each project.
Carlos Gómez
Graduate in Computer Engineering from the Universidad Tecnológica de La habana “José Antonio Echeverría”, with 20 years of experience in the network and computer systems sector. Experience as a DevOps using cloud services like AWS and Azure with Terraform. IT consultant and specialist in digital transformation, helping companies reach their full potential through the integration of new technologies and the definition and automation of workflows. Advocate for the use of the EOS (Entrepreneurial Operating System) method at the business level for defining a clear vision, well-defined goals, and a shared understanding of objectives.
Karel Pérez
Founder of Okori Digital, an Amsterdam-based, boutique Digital Marketing Agency. T-shaped online marketeer with an academic background. Born in Havana, and with more than 15 years of experience in Advertising, SEO, Web Development, Content Strategy, and Data Analytics. Entrepreneurial Operating System advocate. Currently specialized in the intersection of Marketing / Advertising Technologies with Generative AI and Machine Learning.
