3 reasons to create using YouTube Shorts

1. Expand your content’s reach
In January of 2023, artists who were active on Shorts experienced that, on average, more than 50% of their new channel subscribers came directly from their Shorts posts.

2. Shorts created by your fans do the work for you
In January of 2023, fan-generated Shorts boosted the artist’s average unique viewer audience by over 80%. This means that fans on Short nearly DOUBLE an artist’s overall reach, allowing artists to dedicate more time to doing what they do best: making great music.

3. Shorts are the appetizer, NOT the main course
YouTube is the sole platform where fans can consume both long and short-format videos, alongside audio, all at the same time. Without compromising the User experience, Shorts allows fans to explore the depth of an artist’s catalog, including music videos, interviews, live performances, lyric videos, and more.

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