Puntilla debuts with an exclusive new salsa showcase at SXSW

For the first time on the prestigious creative and culture platform South by Southwest (SXSW), Puntilla is proud to present a unique show that celebrated the vibrant movement of new salsa. This event marks a significant milestone in the history of SXSW, bringing together leading artists representing the evolution and freshness of this iconic musical genre.


The exclusive showcase featured renowned talents leaving their mark on the Latin music scene. Among the highlighted artists are Jimmy Rodríguez, Nesty, Daniela Darcourt, Molly, Motiff, Ronald Borjas, and Carlos Nevarez. Each of them brings a unique and exciting perspective to the landscape of new salsa, merging traditions and innovation to create a fresh and exciting sound that resonates with audiences worldwide.


“We are thrilled to present this exciting showcase at SXSW,” said Claudio Pairot, CEO of Puntilla. “New salsa is a constantly growing movement that is redefining the boundaries of Latin music. This event is a celebration of the creativity, passion, and diversity that define this genre, and we are eager to share it with the SXSW community and beyond,” he added.

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